Trail has enabled us to reduce email noise, paperwork, admin and simplify communication to our managers, allowing them to get on with what they should be doing - talking to our customers and driving sales!

Honest Burgers is the 31st fastest growing company in the UK. In 2017, they expanded their estate to 25 outlets and secured a £17m refinancing deal to enable them to reach a goal of 50 sites by 2020.

To achieve that kind of growth requires a solid operational foundation. Which is where Trail comes in.

Trail is a simple, smart checklist for service operations, that’s been designed to guide teams through their day with repeat processes and automated integrations, delivering actions from finance through to compliance. It helps sites consistently hit the same high standard, drive profitability with everyday efficiencies and frees up employees’ time to focus on the customer.


2017 was a great year for us - we reached 25 restaurants and took Honest out of London for the first time in Cambridge, and then Reading.

Its been a massive learning curve. It was only 8 years ago me and my mate Tom were serving burgers from a street stall at festivals, so adapting the business as we've grown has been key.

That's where Trail comes in - it's enabled us to reduce email noise, paperwork, admin and simplify communication to our managers, allowing them to get on with what they should be doing - talking to our customers and driving sales!

Philip Eeles - Honest BurgerPhilip Eeles
Co-founder and Operations Director

Trail is an easy, paper-free way for managing company and legal compliance whilst showing high levels of due diligence.

Helen Chambers
Retail Audit Manager

Read the story

Trail helped us get rid of paperwork, gave me visibility across a growing business, and helped all of our teams hit the same high standard.

Vincent McKevitt
Founder & Top Tosser

Read the story

Ready for effortless operations?